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03  ·  Then we bring it to life

AI Video Generation

Cinematic, on-brand video - from brief to broadcast.

Built on Seedance, a leading text-to-video and image-to-video model, our pipeline produces far more video, far faster, at a dramatically lower cost per asset - without giving up creative control or brand safety.

How the pipeline works

Five stages take a brief to broadcast-ready cuts.

1

Brief and script

Concept development, storyboarding, and prompt design that translate a creative idea into a generation plan. You stay in the loop on direction from the first hour.

2

Style frames

Brand-locked look development, reference imagery, and visual guidelines, so every output is consistent with your identity.

3

Seedance generation

Text-to-video and image-to-video generation, produced in batches, with cinematic camera and motion control. Start from a script, or bring existing stills, product shots, and characters to life.

4

Edit and sound

Professional editing, colour grading, music, voiceover, and captioning - the craft that turns raw generation into a finished film.

5

Deliver

Multi-format, per-channel export ready for publishing - the same concept adapted across placements, markets, and languages.

What we produce

One pipeline, many formats.

Advertising and campaign

Hero films, cut-downs, and platform-specific variants.

Product and commerce

Product-in-motion, feature explainers, and lifestyle scenes.

Social and short-form

High-volume, on-trend clips tuned per channel.

Explainer and educational

Clear, animated storytelling for complex ideas.

Personalised and localised

The same concept adapted at scale across markets and audiences.

Brand-safe by default

Every cut passes creative review and rights and brand-safety checks before it ships.

The economics

Illustrative comparison - final figures depend on scope and volume.

Traditional productionZentitech + Seedance
Time to first cutWeeksDays
Cost per finished assetBaseline10-40× lower
Variants per conceptFew, expensiveMany, at marginal cost
Cost as volume growsScales upFalls per asset

What you receive

You own the engine, not just the output.

Want to see your brand in motion?

We can produce a first video set as a fixed-scope sprint.